Live Streaming Corporate Communications
Why and What is a Live Stream?
Live streaming is a very effective way of reaching an audience wherever they may be. Of course, in corporate communications, that means your workforce, and in these current times, they may not all be at their desks. Streaming video over the internet is the most cost-effective way of reaching them all. The most critical element is that this is Live Streaming, so there can be an interactive element, Q & A being the most obvious.
It stands to reason that one of the most asked questions is about security. No one wants their competitors listening in! Security is often a barrier to entry, but it needn’t be as there are various super-secure ways to stream, so only the intended audience is reached.
Corporate Communications Strategy.
Incorporating live stream into your day to day corporate communications strategy should be a given. It gives the leadership team a way of reaching beyond the head office into smartphones, laptops, or work computers. But, most importantly, it gives your staff a way of reaching out directly and interacting with senior managers
To answer my question, “what is a Live Stream?, Live streaming is sending video in real-time over the internet into the hands of the audience. That audience can interact directly, through chats or via polling, it is the easiest and most efficient use of time and money to engage your staff in a conversation.
What is the Value of Live Streaming?
Various surveys exist; I am sure you have your internal company data. In general, traditional a Town Hall, News Letter and Company email results in…68% of employees are disengaged.72% of employees do not fully understand their company’s strategy.54% of employees believe they’d be more productive if they had more access to leadership.63% of employees wish they heard from company leadership more.After Live streaming, one particular company reported a 95% improvement in engagement. How do they know that, you may ask because it’s easier to measure engagement metrics when streaming with video. Furthermore, these data can be immediate feedback, even as the stream is happening.
Case Use Examples of Live Streaming.
These are the key streams held during a year or perhaps special occasion streams during times of change. One-off broadcasts.
- Town Halls
- Discussions on working practices, the new normal post covid. Flexi hours, home woking v office are some good examples.
- Shareholder meetings or earnings reports to employees.
- Introducing a new corporate structure or senior managers.
- Celebrating good news of success, new products, company milestones.
A weekly or monthy series of streams, perhaps a daily series over a week.
- Training to introduce new products.
- Best practice meetings.
- News from the industry, updates on accountancy law, investment opportunities.
- Leadership training.
- Regular “Walk the floor” interactive meetings with teams.
- Exciting talks from external experts on industry development, cybersecurity, for example.
- Staff well being, mindfulness sessions.
- Staff development programmes.
Delivering a Live Stream.
Larger companies may want to create a team in-house that is responsible for video production. Many companies are doing that because they are embracing the value of video. Suppose you are going to set up an in-house department. It is often a good idea to employ professionals to set up small production units. There is no point in reinventing the wheel.
The other option is to contract out your video production. Outsourcing is an excellent strategy as it reduces capital investment and can examine the returns before investing in an in-house unit. Whichever option, the process can be simple or as advanced as your budget allows. You can stream from any phone and reach your audience. You can have multiple cameras and live feeds from around the world or your corporation. Our advice would be to talk to a professional who wants to guide you to the best solution for your corporate communications for you and your organisation.
Jonathan Glazier, the author is an award-winning live director and lectures at the University of Creative Arts, leading the “as live” module. Creative Director Prostream.UK